LAY HONG BERHAD

Privacy Notice English

Privacy Notice

We know that you care about your personal data and how it is used, and we want you to know what personal data we collect, why we collect it and what we do with it.

Please read this privacy notice (“Notice”) carefully to understand our policies and practices regarding your Personal Data and how we (Lay Hong Berhad, our holding, subsidiary or related companies) will treat it.

This Notice applies to all individuals who interact with us in any capacity, both online and offline. This Notice explains how your Personal Data are collected, used and disclosed and how you can access and update your Personal Data and make certain choices about how your Personal Data are used.

Personal Data refers to information that relates directly or indirectly to you, which can be used to identify you, on its own or in combination with other data that we may collect or have access to.

You have the right to object to certain uses of your personal data including the use of your personal data for direct marketing. See what your rights are and how you can exercise them below.

Who Is Collecting your Personal Data?

Data controller and Contact

Any personal data provided to or collected by us is controlled by Lay Hong Berhad (the data controller), having its registered address at No. 2, Level 10-12, Wisma Lay Hong, Jalan Empayar Off Persiaran Sultan Ibrahim /KU1, 41150 Klang, Selangor, Malaysia.

This Privacy Notice applies to personal data collected by us in connection with the services and products we offer. References to “us” in this Notice means Lay Hong Berhad and any company directly or indirectly owned and/or controlled by Lay Hong Berhad.

This Privacy Notice also applies to our marketing content and activities, including offers and advertisements for our products and services, which we (and/or a service provider acting on our behalf and/or in collaboration with others) send to you on third-party websites, platforms and applications based on your site usage information. These third-party websites generally have their own Privacy Notice and Terms and Conditions. We encourage you to read them before using those websites.

What Personal Data is Being Collected?

Personal data means any information that can be used to identify directly or indirectly an individual, on its own or in combination, and can include name, Id, photographs, videos etc.

We may collect personal data from a variety of sources. This includes Personal data you give us directly, Personal data we collect automatically, and Personal data we collect from other sources.

This definition includes personal data collected offline through our consumer engagement activities, direct marketing campaigns, sweepstakes and competitions and online through our websites, applications and branded pages on third-party platforms and applications accessed or used through third-party platforms.

You may be asked to provide your personal data when you are in contact with us. We may share your personal data with other Lay Hong Berhad entities and use it in a manner consistent with this Privacy Notice. We may also combine it with other information to improve our products, services, content, and advertising.

You are not required to provide to us the personal data that we request, if any, but if you choose not to do so, we may not be able to provide you with our products and/or services or respond to any queries you may have as effectively.

How is your Personal Data Collected?

We may collect personal data from a variety of sources. This includes:

Personal data you give us directly. We collect data about how you use our services and products, such as the types of content you view or engage with, or the frequency and duration of your activities. We also collect personal data you provide us when you sign up for a marketing newsletter, complete a survey or register for an account to buy our products. In so doing, we may ask for personal data, such as your name, gender, date of birth, address, email address, telephone number or credit card details. We may collect “special categories of personal data” about you with your explicit consent.

Personal data we collect automatically. We also receive and store certain types of personal data whenever you interact with us online. For example, we use cookies and tracking technologies to obtain personal data when your web browser accesses our websites or advertisements and other content served by or on behalf of us on other websites. Your personal data is also collected when you search, buy, post, participate in a contest or questionnaire or communicate with our customer service teams. Examples of the types of personal data we collect include; IP address, device ID, location data, computer and connection information such as browser type and version, time zone setting, browser plug-in types and versions, operating system, and purchase history – which we sometimes aggregate with similar information from other consumers. During some of your internet browsing on our websites we may also use software tools to measure and collect session information, including page response times, download errors, length of visits to certain pages, page interaction information, and methods used to browse away from the page. We may also collect technical information to help us identify your device for fraud prevention and diagnostic purposes.

Personal data we collect from other sources. We collect personal data from other sources including our trusted partnerships with third-parties and where we operate our products and services accounts on third-party platforms: For example, when you use the “like” functionality on Facebook. Additionally, we receive information about you and other visitors’ interactions with our advertising to measure whether our advertising is relevant and successful. We also collect information about you and your activities from a third-party when we jointly offer services or products, or from third-party data enrichment providers who may deliver insights to us about the personal data we hold.

What do we use your data for?

We collect, process and disclose your personal data only for specific and limited purposes related to our products and services. For example, to process your payments, to assess and handle any complaints, to develop and improve our products, services, communication methods and the functionality of our websites, to provide personalised products, communications and targeted advertising as well as product recommendations to you.

We may also create profiles by analysing the information about your online surfing, searching and buying behaviour and your interactions with our brand communications by building segments (creating groups that have certain common characteristics) and by placing your personal data in one or more segments.

Additionally, we may process your personal data also using automated means. An automated decision is a decision which is made solely by automatic means, where no humans are involved in the decision-making process related to your personal data.

We may collect, process and disclose your personal data for the following purposes:

To process your payments, if you purchase our products, to provide you with your order status, deal with your enquiries and requests, and assess and handle any complaints;
To process and answer your inquiries or to contact you to answer your questions and/or requests;
To develop and improve our products, services, communication methods and the functionality of our websites;
For the purposes of competitions or promotions that you have entered;
To communicate information to you and to manage your registration and/or subscription to our newsletter or other communications;
To manage our everyday business needs regarding your participation in our contests, sweepstakes or promotional activities or request;
To authenticate the identity of individuals contacting us by telephone, electronic means or otherwise;
For internal training and quality assurance purposes;
To understand and assess the interests, wants, and changing needs of consumers, to improve our website, our current products and services, and/or developing new products and services; and
To provide personalised products, communications and targeted advertising as well as product recommendations to you.

When we collect and use your personal data for purposes mentioned above or for other purposes, we will inform you before or at the time of collection.

Where appropriate, we will ask for your consent to process the personal data. Where you have given consent for processing activities, you have the right to withdraw your consent at any time.

In some cases, we rely on legitimate interest for processing your personal data. A legitimate interest could exist for example, when you sign up for a loyalty scheme with one of our brands and we use the personal data collected to conduct data analytics to improve our products or services. This ground will only be used where it is necessary to achieve a legitimate interest, for example to assist in the performance of a contract, or to optimise a service, and does not outweigh your rights as an individual. This legal basis will only be relied upon where there is no less intrusive way to process your personal data. We can assure you that if legitimate interest is used as a ground for processing your personal data, we will keep a record of this and you have the right to ask for this information.

We process your personal data to perform a contract to which you are or will be a party. For example, we need to process your personal data to deliver a product or a service you bought, to allow you to take part in one of our competitions, or to send you samples that you have requested.

We also process your personal data when we have a legal obligation (e.g., tax or social security obligations) to perform such processing. For example, a court order or a subpoena may require us to process personal data for a particular purpose, or we may be compelled to process personal data to report suspicious transactions under the local anti-money laundering rules.

How do we use your data to Profile you as a consumer?

We may use your personal data to build profiles. We create profiles by analysing the information about your online surfing, searching and buying behaviour and your interactions with our brand communications by building segments (creating groups that have certain common characteristics) and by placing your personal data in one or more segments. These segments are used by us to personalise the website and our communications to you (such as showing relevant content to you when you visit our site or in a newsletter to you), and to display relevant offers and advertisements from our brands on our products and services sites, and via third-party websites. The segments can also be used for third-party campaigns on our sites. We profile your data where you have provided consent for us to do so; for example, accepting the setting of cookies on your browser online or signing up for email newsletters from one of our brands.

You can withdraw your consent to prevent your personal data being used this way at any time using the manage cookies section of our Cookie Notice or unsubscribing to the use of your email address if you have logged into one of our websites or signed up to any marketing newsletters.

Who will your data be shared with?

Lay Hong Berhad shares your personal data within the Lay Hong Bhd Group and with selected third-parties in the following circumstances:

Third-party service providers. In order to carry out your requests, respond to your inquiries, fulfil your orders, honour coupons, provide you with samples, enable you to participate in sweepstakes or make various other features, services and materials available to you through our websites we share your personal data with third-party service providers that perform functions on our behalf, such as companies that: host or operate our websites, process payments, analyse data, provide customer service, postal or delivery services, and sponsors or other third-parties that participate in or administer our promotions. They have access to personal data needed to perform their functions but may not use it for other purposes. Further, they must process this personal data in accordance with this Privacy Notice and as permitted by applicable data protection laws and regulations.

Other third-parties. Your personal data will also be used by us or shared with our sponsors, advertisers, advertising networks, advertising servers, social media networks, and analytics companies or other third-parties in connection with marketing, promotional, data enrichment (to find out more about our privacy key terms follow the link) and other offers, as well as product information.

Business transfers. Your personal data will be used by us or shared with the Lay Hong Bhd Group, primarily for business and operational purposes. As Lay Hong Bhd continues to develop the business, it may sell or purchase assets, subsidiaries or business units. In such transactions, your personal data generally is one of the transferred business assets but remains subject to the promises made in any pre-existing Privacy Notice (unless, of course, you consent otherwise). If another entity acquires us, our businesses or substantially all or part of our assets, or assets related to our websites, your personal data will be disclosed to such entity as part of the due diligence process and will be transferred to such entity as one of the transferred assets. Also, if any bankruptcy or reorganization proceeding is brought by or against us, all such personal data will be considered an asset of ours and as such it is possible they will be sold or transferred to third-parties.

Legal disclosure. We may transfer and disclose your personal data to third-parties:

To comply with a legal obligation;
When we believe in good faith that an applicable law requires it;
At the request of governmental authorities conducting an investigation;
To verify or enforce our “Terms of Use” or other applicable policies;
To detect and protect against fraud, or any technical or security vulnerabilities;
To respond to an emergency; or otherwise
To protect the rights, property, safety, or security of third-parties, visitors to Lay Hong Berhad’s websites, Lay Hong Berhad or the public.

Personal data of children

We do not knowingly solicit or collect personal data from children below the age of 18. However, we may collect personal data about children below the age of 18 years of age from the parent or guardian directly, and with that person’s explicit consent. In these situations, you confirm that they have appointed you to act for them and to consent on their behalf to processing their personal data in accordance with this privacy notice.

How do we protect your personal data?

Lay Hong Berhad takes the security of your personal data very seriously and we ensure due compliance with the applicable laws. We take every effort to protect your personal data from misuse, interference, loss, unauthorised access, modification or disclosure.

Our measures include implementing appropriate access controls, investing in the latest Information Security Capabilities to protect the IT environments we leverage, and ensuring we encrypt, pseudonymise and anonymise personal data wherever possible.

Access to your personal data is only permitted among our employees and agents on a need-to-know basis and subject to strict contractual confidentiality obligations when processed by third-parties.

Updates to this notice

We may change or update our data handling practices and this notice from time to time. Please check back frequently to see for any updates or changes to our notice.

Contact us

If you have any questions or concerns about Lay Hong Berhad’s Privacy Notice or data processing please do so by sending an email or submitting a request through the “Contact Us” form on our websites.

Lay Hong Berhad’s nominated Data Protection Officer can be contacted at:

Contact: Personal Data Protection Officer
Address: Lay Hong Berhad
No.2, Level 10-12, Wisma Lay Hong,
Jalan Empayar Off Persiaran Sultan Ibrahim /KU1,
41150 Klang, Selangor Darul Ehsan, Malaysia

Or

Web Form: http://layhong.com.my/website/contact.html

Call us: 603-3343 4888

We will acknowledge and investigate any complaint about the way We manage Personal Data (including a complaint that We have breached your rights under applicable privacy laws).